1. What Are Cookies and How We Use Them
A cookie is a small text file stored on your browser or device when you visit a website. Cookies help sites remember information about your visit (such as your language preference or login status) to improve your next experience. Under applicable privacy law (GDPR, ePrivacy), we inform you of the categories of cookies we use and—where required—obtain your consent before placing non-essential cookies.
2. Categories of Cookies We Use
A. Strictly Necessary Cookies (Always Active)
These cookies are essential for the basic operation of our site and do not require your consent. Without these cookies, certain features would not work.
| Cookie Name | Domain | Duration | Description |
|---|---|---|---|
| cookielyes-consent | serafrance.com | 1 year (expires 09-06-2025) | Set by CookieYes to remember your consent preferences (which cookie categories you accepted or declined). |
| pll_language | serafrance.com | 1 year (expires 04-06-2026) | Stores the language you selected so the site continues to display in your chosen language on future visits. |
| _cf_bm | .serafrance.com | 1 day (expires 05-06-2025) | Used by Cloudflare Bot Management to detect and mitigate malicious or automated bot traffic. |
Note:
- The cookies
_cf_bm,cookielyes-consentandpll_languageare the only strictly necessary cookies set for logged-out visitors. - Any WordPress login or security cookies (e.g.,
wf-waf-authcookie-*,wordpress_logged_in_*,wordpress_sec_*,wp-settings-3) apply only to logged-in users and are therefore not included here.
B. Analytics & Performance Cookies (Consent Required)
With your explicit consent, we enable Matomo (an open-source analytics platform) to understand visitor behavior, measure site usage, and improve performance. If you accept analytics cookies, Matomo’s JavaScript tracking will set the following cookies under the serafrance.com domain:
| Cookie Name | Domain | Duration | Description |
|---|---|---|---|
| _pk_id.17.a523 | serafrance.com | 13 months (expires 12-06-2025) | Matomo sets this cookie to store a unique visitor ID, so it can count unique visitors. |
| _pk_ses.17.a523 | serafrance.com | Session (expires 05-06-2025) | Matomo sets this cookie to store a temporary session ID, grouping pages viewed in one visit. |
| _pk_ref.17.a523 | serafrance.com | 6 months | (If enabled) Matomo sets this cookie to record the referring site or search engine for a user’s first visit. |
| _pk_cvar.17.a523 | serafrance.com | 6 months | (If configured) Matomo sets this cookie to save custom visitor variables (e.g., campaign data). |
| _pk_hsr.17.a523 | serafrance.com | 30 minutes | Matomo sets this cookie to store the timestamp of the first page view in a visit, to calculate time spent. |
| MATOMO_SESSID | serafrance.com | Session | Matomo uses this cookie internally to maintain a visitor session. |
C. Advertising / Targeting Cookies (Conditional: Consent Required)
Currently, we do not set any third-party advertising or targeting cookies. If we enable any in the future (e.g., Google Ads, Facebook Pixel, Bing Advertising), we will update this policy accordingly and only load them once you have given consent.
D. Unclassified/Other Cookies (Conditional: Consent Required)
Any cookie that is being evaluated or not yet assigned to one of the above categories will be temporarily listed here until categorized.
- mtm_consent_removed (1 year, 1 month, 4 days): A Matomo-related consent cookie used to record whether you have removed or altered your consent to Matomo tracking.
3. How to Manage Your Cookie Preferences
- On your first visit, you will see a cookie-consent banner that lets you:
- Accept All Cookies (necessary, analytics, performance).
- Reject All Non-Essential Cookies (only strictly necessary cookies will be set).
- Customize Preferences by toggling Analytics/Performance categories on or off.
- You can change or withdraw your consent at any time via the “Cookie Settings” link found in the footer of every page.
- To completely disable cookies or delete specific cookies, you can also configure your browser:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/firefox/clear-cookies-and-site-data
- Microsoft Edge: https://support.microsoft.com/microsoft-edge
Warning: Disabling necessary cookies (e.g., WordPress login cookies) will prevent you from logging in or using certain essential site features.
4. Third-Party Cookies
When you consent to Analytics/Performance cookies, we enable Matomo’s JavaScript, which may communicate with matomo.<your-domain> (our own server) or, in some setups, cdn.matomoproject.org. Matomo does not share personal data with third parties. We do not run any other third-party analytics or advertising scripts without your explicit consent.
4. Third-Party Cookies
When you consent to Analytics/Performance cookies, we enable Matomo’s JavaScript, which may communicate with matomo.<your-domain> (our own server) or, in some setups, cdn.matomoproject.org. Matomo does not share personal data with third parties. We do not run any other third-party analytics or advertising scripts without your explicit consent.
5. Summary of Cookies Set for Normal (Logged-Out) Visitors
Necessary Cookies (No Consent Required)
- cookielyes-consent (Duration: 1 year)
• Remembers your choices in the CookieYes consent banner (which categories you accepted or rejected). - pll_language (Duration: 1 year)
• Saves your chosen language so the website continues to display in that language on future visits.
Analytics & Performance Cookies (Consent Required)
- _pk_id.<siteId>.<rand> (13 months)
• Matomo: Identifies a unique visitor. - _pk_ses.<siteId>.<rand> (30 minutes – 1 hour)
• Matomo: Stores session information to group page views. - _pk_ref.<siteId>.<rand> (6 months)
• Matomo: Records the referring site or search engine of a visitor’s first session. - _pk_cvar.<siteId>.<rand> (6 months)
• Matomo: Stores custom visitor variables, such as campaign information. - _pk_hsr.<siteId>.<rand> (30 minutes)
• Matomo: Holds a timestamp of the first page view in a session to measure time spent. - MATOMO_SESSID (Session)
• Matomo: Maintains the active session within Matomo’s tracking environment.
6. Updates to This Cookie Policy
We reserve the right to update this policy to reflect changes in legislation or our site’s functionality. Any updates will be posted here with a new “Last Updated” date.
6. Updates to This Cookie Policy
We may modify this policy to reflect changes in law or our use of cookies. When we do, we will post the updated version here with a new “Last Updated” date.
7. How to Contact Us
If you have any questions about our cookie practices or this policy, please contact us:
Sera France
Rue de la Caille BP12, 49340 Nuaillé, France
Tel: +33 (0)2 41 28 70 25
E-mail: contact@serafrance.com
Thank you for visiting Sera France. By using our site and accepting cookies, you acknowledge that you have read and understood this Cookie Policy.