Privacy Policy for Sera France
Effective Date: 26/05/2025
Last Updated: 02/06/2025
Sera France (hereinafter “the Company,” “we,” “us,” “our”) is committed to safeguarding your personal data in accordance with the EU General Data Protection Regulation (GDPR), the French Data Protection Act (Loi Informatique et Libertés), and related French legislation.
1. Identification and Data Controller
- Company Name: SERAFRANCE SARL
- Registered Office: Rue de la Caille BP12, 49340 Nuaillé, France
- Telephone / Fax: +33 (0)2 41 28 70 25
- E-mail: contact@serafrance.com
- Company Registration (RCS Angers): B 481 544 856
- SIC Code (APE): 2110Z
- Director of Publication: Herve Ramos
To exercise your data‐protection rights, contact us at:
Rue de la Caille, 49340 Nuaillé, France
Tel: +33 (0)2 41 28 70 25
E-mail: contact@serafrance.com
2. Personal Data We Collect
We collect and process the following categories of personal data:
- Identity & Contact Data: name, surname, postal address, e-mail address, telephone number
- Account & Transaction Data: customer reference, order history, invoices, service agreements
- Communications Data: e-mail exchanges, contact‐form submissions, support requests
- Usage & Technical Data: IP address, pages viewed, device and browser information, timestamps
- Marketing Preferences: where you have given consent to receive promotional information
3. Purposes of Processing
We use your personal data in order to:
- Manage our contractual relationship: create, administer, and authenticate your customer or user accounts.
- Provide products and services: supply the goods or services you request, prepare quotes, issue invoices, and handle after‐sales support.
- Send transactional communications: order confirmations, delivery updates, invoices, and other service‐related notices.
- Improve our offerings: compile aggregated statistical analyses to enhance our website, products, and services.
- Conduct marketing campaigns: inform you of our offers, new products, and invitations to events—only if you have expressly consented.
Except for consent‐based marketing, all processing is necessary either to perform a contract to which you are party or to pursue our legitimate interests.
4. Legal Basis for Processing
- Performance of a contract (Article 6 1 b GDPR): processing necessary to fulfil contractual obligations (e.g., processing orders, managing accounts).
- Legal obligation (Article 6 1 c GDPR): processing required to comply with tax and accounting laws (e.g., retention of invoices for 10 years).
- Legitimate interests (Article 6 1 f GDPR): processing to prevent fraud, secure our systems, or analyse site usage.
- Consent (Article 6 1 a GDPR): processing for marketing communications and non-essential cookies, where you have freely given your consent.
5. Recipients and Data Sharing
We do not sell or lease your personal data. Your information may be disclosed to:
- Internal teams (sales, support, IT) on a strict need-to-know basis.
- Third-party service providers acting as data processors under GDPR-compliant contracts (e.g., hosting providers, payment gateway operators, CRM providers). They may use your data only for the services we have instructed them to perform.
- Competent authorities or courts if required by law or judicial order.
6. Data Retention Periods
| Data Category | Retention Period |
|---|---|
| Customer & transactional data | Duration of the business relationship + 5 years after last activity |
| Prospects & enquiries | 3 years after the last interaction |
| Marketing preferences | Until the withdrawal of consent |
| Website usage data & system logs | Up to 2 years (logs anonymised or deleted thereafter) |
| Legal obligations (invoices) | 10 years from the end of the relevant financial year |
7. Your Rights
Under the GDPR, you have the following rights:
- Right of access: obtain a copy of the personal data we hold about you.
- Right to rectification: have inaccurate or incomplete data corrected or completed.
- Right to erasure (“right to be forgotten”): request deletion of your data under certain circumstances.
- Right to restriction of processing: request that processing be limited while a particular issue is resolved.
- Right to object: object to processing based on legitimate interests or to direct marketing activities.
- Right to data portability: receive your personal data in a structured, commonly used, and machine-readable format.
- Right to withdraw consent: withdraw any consent you have given (for marketing or non-essential cookies).
- Right to lodge a complaint: file a complaint with the CNIL (Commission Nationale de l’Informatique et des Libertés).
To exercise any of these rights, please contact us at:
- E-mail: contact@serafrance.com
- Post: SERAFRANCE SARL, Rue de la Caille BP12, 49340 Nuaillé, France
We will respond to your request within one (1) month of receipt.
8. Cookies & Tracking
We use cookies and similar tracking technologies to:
- Enable strictly necessary functions (site operation, security).
- Conduct analytics (subject to your consent) to measure site traffic and improve usability.
- Deliver targeted advertising (subject to your consent) to provide relevant content and measure ad performance.
You can manage or withdraw your cookie preferences at any time via the “Cookie Settings” link in the footer. For more information, please consult our Cookie Policy.
9. Data Security Measures
We implement appropriate technical and organisational measures to safeguard your personal data, including:
- Encryption of data in transit (TLS/SSL).
- Access controls and system monitoring.
- Regular vulnerability assessments and software updates.
- Ongoing training of our staff in data-protection best practices.
10. Intellectual Property
All content on our website—text, images, logos, code—is protected by French and international copyright law. Any reproduction or use without our prior written consent is strictly prohibited.
11. External Links & Liability
Our website may contain links to third-party websites. We are not responsible for their content, data-protection practices, or availability.
Access to our site may be interrupted for maintenance or technical reasons; we disclaim all liability for such interruptions.
12. Governing Law & Jurisdiction
This Privacy Policy is governed by French law. Any dispute relating to the processing of personal data or this policy shall be subject to the exclusive jurisdiction of the French courts.